DealShare Partners with Rajasthan Government to Digitize 45,000 Kirana Stores
DealShare, a leading online grocery platform, has partnered with the Government of Rajasthan to digitise 45,000 Kirana stores. The company has seen a shift in consumer behaviour towards essentials and personal care products, especially during the COVID-19 pandemic.
DealShare has been deploying AI/ML to enhance customer experience and operational efficiency. The platform primarily offers grocery and essentials, which have seen increased demand due to the pandemic. To tackle the challenges posed by COVID-19, DealShare has implemented enhanced digital collaboration tools and strengthened its IT infrastructure for remote work. It has also fostered a flexible and transparent organisational culture.
Operating in Tier 2 and Tier 3 markets, DealShare targets low and mid-income audiences. It offers a relevant catalog and cost-effective operations. In the near future, the company plans to focus on improving customer experience, hyperlocal services, and personalisation. It is also exploring O2O (Online-to-Offline) models to reach the last-mile user.
DealShare has benefited from aggregated demand and increased consumption, leading to better pricing and margins. The company is committed to working with local manufacturers and brands to support their growth. It has adapted to contact-less delivery and digital payment options to meet customers' new needs during the pandemic.
