Essential Functions of Top 10 eCommerce Apps for New Ventures and Established Businesses
Ready to elevate your eCommerce game in 2022 and beyond? Here's a roundup of leading eCommerce app features that every startup and enterprise should consider:
- Audio Enhancements: Audio experiences are all the rage among well-established apps. Consider integrating features like uploading personal 30-second audio clips, as seen on Hinge, or creating in-app podcasts, like Spotify offers.
- Live Stream Shopping: Post-pandemic, live streams have revolutionized online shopping, with conversion rates 10 times higher than traditional eCommerce website features. To cash in, consider incorporating live commerce features, showcasing your products in real-time and offering direct purchasing options.
- Buy-Now-Pay-Later (BNPL): More and more consumers prefer BNPL services, like Afterpay, as an alternative purchasing option. Integrating this feature could increase sales and attract a new clientele.
- CTV Advertising: Amid changes in consumer privacy and marketing landscapes, Connected TV (CTV) advertising is gaining grounds. Leveraging this emerging trend can help you reach your target audience while adhering to privacy protocols.
- Headless Commerce: Digital agility is the key to staying competitive. Consider headless solutions for a seamless user experience and easier integration of multiple channels without relying on separate systems and tools.
- Augmented Reality (AR) Assistance: AR technology is highly sought after when shopping online. By adding AR features, you can let customers virtually try items in real-time, like Amazon does for shoes and Sephora for makeup.
- Social Media Integration: Making registration, login, and product sharing easier by integrating with social media platforms can boost your brand awareness. Moreover, it encourages users to share discounts and promotional campaigns.
- Great User Interface (UI) and Experience (UX): Intuitive, user-friendly apps are essential for user retention. Ensure that users find your app unique, engaging, and superior to competitors to maximize their engagement and satisfaction.
- Google Analytics: Measuring the full potential of your app is crucial for optimizing strategies. Google Analytics helps you understand user behavior patterns, what products are selling best, and how users interact with the app.
- Ratings and Feedback: Ratings offer customers a way to share their experiences, while feedback gives you valuable insights to improve your app. It’s a two-way street: good ratings enhance your app's reputation and attract more users, while your efforts to address feedback showcase your commitment to users' satisfaction.
- To boost your mobile app development project in 2022, consider integrating audio enhancements, such as personal 30-second audio clips or in-app podcasts.
- Live stream shopping, which has seen a surge post-pandemic, could be a game-changer for your eCommerce app, offering real-time product showcases and direct purchasing options.
- To cater to the growing preference for Buy-Now-Pay-Later (BNPL) services, consider integrating this feature to increase sales and attract new customers.
- Connected TV (CTV) advertising is an emerging trend in the changing consumer privacy and marketing landscapes, helping you reach your target audience while adhering to privacy protocols.
- For digital agility, consider headless commerce solutions for a seamless user experience, easy integration of multiple channels, and independence from separate systems and tools.
- Augmented Reality (AR) assistance can greatly improve online shopping by allowing users to virtually try items, as seen in apps like Amazon for shoes and Sephora for makeup.
- Boost brand awareness, user engagement, and interaction by integrating social media platforms into your eCommerce app for convenient registration, login, and product sharing.
- To ensure user retention, prioritize an intuitive and unique user interface (UI) and user experience (UX) that sets your app apart from competitors.
- Google Analytics can provide valuable insights into user behavior patterns, sellling products, and app interactions, helping you optimize your strategies and improve your app over time.
- Ratings and feedback are essential for both users to share their experiences and for app developers to improve their creations. Good ratings not only enhance your app's reputation but also attract more users, while addressing feedback showcases your commitment to user satisfaction.
