Inflation Drives Shift in Russian Online Shopping in 2025
In 2025, Russian online shopping trends showed a shift in spending habits, with inflation driving changes in purchase categories and prices. While furniture and home goods dropped from the top 3 purchases, food products rose in popularity. During working hours, Russians increasingly paid online for more expensive items. The share of spending in the 1,000 to 5,000 rubles range jumped from 7% to 11% year-on-year. Fedor Virin of Data Insight attributed this not to changing consumer behavior, but to inflation-driven price increases. Marketplaces and online stores saw a surge in sales during weekdays, with Ozon reporting a nearly 1.5 times year-on-year increase in sales of goods over 10,000 rubles. Mikhail Burmistrov of 'Infoline-Analytics' noted that this was due to the increase in large-sized goods. Meanwhile, Wildberries saw a significant increase in turnover for goods costing between 500 to 5,000 rubles per unit from January to September 2025. In the lower price categories, fast food and groceries dominated purchases under 500 rubles, while gift cards and skincare products led in the 1,000 to 5,000 rubles range. Notably, food products replaced drinks as the most frequently purchased category under 500 rubles. In 2025, Russian online shoppers spent more on expensive items and large-sized goods due to inflation. Marketplaces and online stores saw increased sales during weekdays, with Ozon and Wildberries reporting significant growth in high-price segments. Despite these changes, the specific companies with the largest share of online sales of expensive goods and services in Russia in September 2025 remain unclear.
