Jaguars Now 'Near Threatened' as Pet Food Giants Step Up Conservation
Jaguars, the largest big cat in the Americas, are now classified as 'near threatened' due to a significant reduction in their range. Meanwhile, charismatic animals like the pika are helping to raise awareness about climate change, as seen in a recent forum by the Pet Sustainability Coalition.
The International Union for Conservation of Nature (IUCN) has listed jaguars as 'near threatened'. Their range has dramatically decreased, prompting concerns about their future. To combat this, pet food companies like PremieRpet are taking action. The Brazilian company centers its sustainability story around jaguar conservation, sponsoring events like the Jaguar Parade in 2024 to raise awareness and funds.
At the Pet Sustainability Coalition's Forum Essentials 2025, Allison Reser, director of sustainability and innovation, used the pika as a symbol of climate change. These small, round mammals are declining due to increased temperatures and reduced snow pack, which can cause them to overheat above 80 degrees. Reser highlighted how charismatic animals like pikas can put a face on ecological issues, making them more relatable to people.
Safeguarding jaguar habitats not only protects these magnificent cats but also many other species and entire ecosystems. It promotes biodiversity and ecological balance. Similarly, pet food companies like Purina are engaging in jaguar conservation efforts, participating in the Jaguar Parade in Rio de Janeiro and Paris in 2024.
Jaguars' 'near threatened' status underscores the urgent need for conservation efforts. Pet food companies, like PremieRpet and Purina, are stepping up, using their platforms to raise awareness and funds. By connecting with pet owners' love of animals, they are legitimizing their sustainability goals and helping to protect these majestic cats and their habitats.
