"Latest Technologies Shaping Tomorrow's Online Landscape"
In the ever-evolving world of digital media, the landscape is shifting towards freelance and self-employed individuals replacing traditional salaried employees. For those aspiring to break into this exciting field, a multi-faceted approach can provide a solid foundation.
Natalie La Scala, a seasoned Media Artist based in Denver, offers a prime example of this approach. With 20 years of experience in Creative Direction, Project Management, Higher Education, Instructional Design, Curriculum Development, and Software Training, La Scala is currently focused on creating dynamic content that people can put to use. Some of her recent clients include Z1CareerZone, Engage, LLC, and the Performing Arts Academy.
For entry-level job applicants, it's crucial to create a clear personal brand and be aware of their strengths and weaknesses. A minimum education for entry-level employees in the digital media industry is an Associates degree. However, a strong work ethic, good attitude, and passion can help an entry-level employee start a career in the field.
The trends in software have shifted from AVID and Final Cut pro to Adobe Creative Cloud, creating a demand for digitally savvy employees who can easily learn and adapt to changing digital software and hardware trends. Employers in the digital media industry value fluency in Photoshop, Illustrator, Premiere, Prelude, Media Encoder, and Audition. ProTools is a nice bonus.
In addition to technical skills, employers also value design fundamentals such as composition, color theory, 123 shot patterns, a command of basic 3 act script structure, logo and branding, and typography. An entry-level employee should have experience in creating media pieces that tell a clear and concise message or story, demonstrate creative problem-solving, and cross multiple media platforms.
Larger corporations tend to hire salary positions with benefits, while agencies tend to hire both salaried and longer contract freelance positions. Small studios heavily rely on project-based freelance hires. Clear written and verbal communication, the ability to work on a team or be self-directed, the ability to learn new things, and the ability to receive and act upon constructive criticism are important professional skills, attitudes, and behaviors.
The first three months of a job can determine if it is the right fit, and an employee should ensure they are able to grow within their position or use it as a stepping stone to their next goal. Quality stands out more than quantity in a job applicant's portfolio. Companies are looking for talent that can fill multiple roles and possess a flexible skill set that crosses over between disciplines. Blended skills positions are on the rise, and positions that require singular or specialized knowledge are on the decline.
To gain a foothold in their career, an aspiring digital media professional can pursue freelance and contract roles early. Numerous platforms and companies offer such opportunities that enable newcomers to build portfolios and industry experience. Engaging in freelance roles such as social media content creator, multimedia journalist, or digital marketing specialist can provide practical skills and professional exposure.
In conclusion, blending freelance experience with a diverse, digitally integrated skillset and an understanding of the balance between AI tools and human connection positions an aspiring digital media professional well to enter and progress in this dynamic field. It's also essential for individuals to stay flexible and embrace ongoing learning to keep up with the ever-changing landscape of digital media.
[1] Freelance job platforms for digital media professionals: https://www.upwork.com/ [2] Balancing AI tools and human connection in digital media: https://www.forbes.com/sites/johnkoetsier/2019/05/20/balancing-ai-tools-and-human-connection-in-digital-marketing/?sh=62d471b3266d [3] Social media content creation roles for beginners: https://www.linkedin.com/jobs/social-media-content-creator-jobs [4] Continuous learning resources for digital media professionals: https://www.lynda.com/ [5] Blended skills positions in digital media: https://www.glassdoor.com/Job/blended-skills-jobs-SRCH_KO0,21.htm
- Pursuing a career in graphic design can benefit from a combination of self-development and learning through diverse, digital media-related roles, such as being a freelance social media content creator or multimedia journalist, allowing an individual to build a portfolio and gain practical experience.
- For aspiring professionals in the digital media field, education and self-development may include obtaining an Associates degree as a minimum, but also focusing on continuous learning resources, fluency in Adobe Creative Cloud applications, and understanding design fundamentals, such as composition and typography, to ensure a well-rounded skillset and adaptability in the evolving digital media landscape.
