Marking a career achievement with a 12,000 euro Rolex purchase – justifying the expense as justified.

Marking a career achievement with a 12,000 euro Rolex purchase – justifying the expense as justified.

Here's My Story: The Rolex, a Badge of Entrepreneurial Victory

Hey there, I'm an enterprising chap who’s got a taste for the spectacular. I set myself a mighty goal to bring in a million big ones (€885,000) in a single year.

The payoff for reaching this gargantuan target? A gleaming Rolex, setting me back a cool $14,000 (€12,000). Some folks just don't get it, but for me, that luxury wristwatch is more than just a timepiece - it’s a visual declaration of my triumphs.

I've been knee-deep in the entrepreneurial game since I was a spry 19-year-old. Every January, I'd set myself a string of tough targets, determined to build a company that'd set me up for an early retirement when I hit the big 5-0.

At the start of 2023, I leveled up my ambition: I wanted to bank a million in a single year. My reward? A stunning Rolex.

I’ve always had a thing for watches, but I never thought I'd be able to secure a Rolex, the epitome of my dreams. Achieving this revenue goal was a pipe dream for my business at the time, so I linked it to an equally ambitious reward.

I run a little education empire, selling online courses, books, and software, and offering consulting services to guide companies on leadership matters. In addition, I offer self-study programs and training sessions, knowing I could generate revenue without taking all of my time. I poured myself into sales and marketing, my heart pulsing with motivation every time I thought about that Rolex gracing my wrist.

When December 2023 rolled around, I hit my mark. I was sky-high with delight, nestled in Tokyo, my favorite city. The next day, I slid into a luxury watch store in Shibuya, settling on a Rolex Yacht-Master that cost me $14,000 (€12,000). The sales clerk swiped my card, and I teared up, touching the priceless timepiece that represented countless hours of labor and countless dreams fulfilled.

I retreated to my hotel, casting sidelong glances at my new treasure. I shared the moment with my loved ones via FaceTime, their warm smiles a testament to my achievements. But there were some who didn’t quite understand why a Rolex, of all things.

I've heard the same tired comments over and over again: "A Casio works just fine," without grasping the essence of a luxury watch or the sentiment behind my purchase. Each time someone says that, I feel like they’re diminishing my efforts, like they're taking a swipe at my victory.

The purchase of a luxury watch or any cherished item can be a poignant moment in an individual's life. They serve as milestones, reminding us of our accomplishments and inspiring us to reach even higher with each wear. My Rolex isn't just a watch - it's a symbol of success, a testament to blood, sweat, and tears.

Since I acquired the Rolex, I've always connected each new goal with a desired item. In 2024, I set my sights on $1.5 million (€1.3 million) in revenue, envisioning a Patek Philippe watch as my reward for reaching that lofty milestone. I didn't quite make it, but I still increased my revenue and added the watch to my motivational arsenal for the following year.

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Here's the skinny on luxury timepieces like Rolex:

• Status Symbol and Credibility: These watches serve as powerful status symbols, signaling success, hard work, and financial capability - qualities that are highly coveted in the entrepreneurial realm. They also subtly boost credibility, conveying a sense of reliability and long-lasting value.
• Motivational Tool: For entrepreneurs, luxury watches can act as a motivational force, constantly reminding the owner of past achievements and spurring them on towards future victories.
• Networking Catalyst: Luxury watches serve as conversation starters in social and business settings, helping to create instant connections and paving the way for new relationships and opportunities.
• Investment and Resale Value: Luxury watches often retain or increase their value over time, making them a wise investment. In addition, they provide a tangible symbol of success that lasts.
• Gender Inclusivity: The luxury watch market has become more inclusive, as women have begun investing in these timepieces. Female entrepreneurs are now a significant presence in the market, using luxury watches to mark their achievements and flaunt their professional success.

1. My ambitious revenue goal of €885,000 was not only a testament to my entrepreneurial spirit but also a stepping stone towards owning a luxury Rolex watch.
2. The Rolex, once acquired, became more than just a timepiece for me; it was a visual embodiment of my triumphs, a symbol of success that I could wear with pride.
3. In addition to my entrepreneurial ventures, I've extended my business interests to the fashion-and-beauty sector, offering online courses, books, software, and consulting services in education-and-self-development and personal-growth, with a focus on goal-setting.
4. In 2023, I decided to elevate my goals even further and aimed to bank a million euros in a single year, with the reward being a captivating Rolex.
5. While the monetary value of a luxury watch like the Rolex might seem frivolous to some, for an entrepreneur, it serves as a tangible representation of hard work, perseverance, and the pursuit of personal growth, inspiring one to strive for even greater success.

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