Partnering with PubMatic, PayPal Ads aims to provide commerce-driven advertising solutions
Three weeks ago, PayPal Ads and PubMatic announced a strategic partnership that promises to revolutionise the world of performance-driven advertising. The collaboration, announced on September 10, 2025, positions both companies within the expanding commerce media ecosystem.
The partnership operates within established privacy frameworks, ensuring consumer data protection, while providing verified audience insights that deliver measurable business outcomes. This collaboration leverages PayPal's vast transaction data from tens of millions of merchants, which the company processes over 400 transactions per second.
The integration enables advertisers to access verified audience segments built from actual transaction insights. Segments such as 'Retail Subscription Shoppers' or 'Sports Lovers' are constructed using analysed trends across these insights. This approach leverages aggregated transaction insights without compromising individual consumer privacy.
The partnership combines PayPal Ads' extensive transaction graph with PubMatic's premium programmatic platform. Early testing has demonstrated measurable results exceeding industry benchmarks. Advertisers can access comprehensive analytics that track campaign performance from impression delivery through to actual purchase behaviour.
The partnership extends beyond traditional commerce platform limitations to deliver verified intent across the open web. It also extends across multiple advertising formats including Connected TV, mobile, desktop, and emerging digital environments. The partnership becomes immediately available in the United States market.
Tim Rogers, Global Vice President of Commerce Media at PubMatic, announced the collaboration. One of the first agencies to adopt this collaboration was Deutsch, with TJX Companies as the brand referenced in the announcement.
This partnership addresses the growing demand for performance-driven advertising solutions. It also addresses advertiser demand for performance-driven targeting based on actual purchase intent. The collaboration aims to provide a solution that delivers measurable results while maintaining privacy compliance.
In summary, the partnership between PayPal Ads and PubMatic is set to reshape the performance-driven advertising landscape. By leveraging PayPal's transaction data and PubMatic's programmatic platform, the partnership offers a unique solution that delivers verified audience insights, measurable results, and privacy compliance.
