Preserving ancient olive oil techniques while generating profit for regenerative producers: an overview of Amfora's efforts
In a bid to support traditional farming practices and promote sustainable agriculture, Amfora has expanded its reach to Switzerland and London, thanks to its partnership with Amfora. This initiative revives ancient methods of olive oil production using terracotta amphorae, a practice historically used in Greece.
Amfora prioritizes the social aspect of regenerative agriculture, focusing on the generational nature of many of its producers. One such producer is Gold Metamorphosis, located in the southeastern Peloponnese peninsula's Laconia region. Gold Metamorphosis has been partnered with Amfora for five years, delivering superior-quality olive oil to consumers.
The techniques used in Gold Metamorphosis' production are dictated by the area's status as a Protected Geographical Indication of Laconia. Byproducts of animals are used to feed the crops, creating a cyclical system. This traditional cultivation of olives, which has been practiced for thousands of years, inherently promotes biodiversity, chemical-free growing, and supports local communities.
Amfora's approach to regenerative agriculture is seen as a journey, rather than a set concept, with each farmer at a different stage. The relationship between Amfora and Gold Metamorphosis goes beyond just pricing, with a focus on bringing the product's authenticity and story to customers.
Gold Metamorphosis' olive oil production area is part of the Global Unesco Sitia Geopark, a region of complex terrain and biodiversity with ancient soils irrigated by natural springs from the surrounding mountains. However, small, local olive oil producers are at risk due to competition from large-scale operations that prioritize monocultures, chemical inputs, and a profit-at-all-costs mentality.
Amfora aims to connect traditional olive oil producers directly with customers, removing intermediaries in the conventional olive oil supply chain. They buy olive oil products directly from producers and sell them at competitive prices to the hospitality and catering industry, while maintaining producer branding and details on packaging and promotion.
Currently, Amfora is raising capital via a crowdfunding campaign, having already raised half of its target goal. The global olive oil market is highly competitive, with every company vying for limited store shelf space and consumer visibility. Amfora pays different prices for olive oil based on the level of regenerative practices used in its production, fostering a direct relationship between producers and consumers and raising awareness about the importance of regenerative agriculture.
In conclusion, Amfora's partnership with Gold Metamorphosis is a step towards promoting and supporting regenerative olive oil production among traditional farmers in Greece. By focusing on the social and environmental aspects of agriculture, Amfora is helping to preserve biodiversity, improve soil health, and maintain the cultural heritage of olive cultivation.
- Amfora's expansion to Switzerland and London is not just about business, but also about supporting traditional farming practices like health-and-wellness and lifestyle, centered around theproduction of olive oil using ancient methods in Greece.
- Gold Metamorphosis, one of Amfora's partners, located in the southeastern Peloponnese peninsula's Laconia region, follows traditional practices of regenerative agriculture that promote biodiversity, chemical-free growing, and support local communities.
- The use of animal byproducts in Gold Metamorphosis' production creates a cyclical system that aligns with their focus on environmental-science and food-and-drink, as well as personal-growth through generational farming.
- Amfora seeks to build relationships with its producers beyond just pricing, focusing on the authenticity and story behind each product, thereby promoting data-and-cloud-computing within the education-and-self-development sector.
- Gold Metamorphosis' olive oil production area, part of the Global Unesco Sitia Geopark, demonstrates the synergy between science, technology, and environmental-science through its complex terrain, ancient soils, and natural springs.
- Amfora's crowdfunding campaign to raise capital for its operation also supports finance and real-estate investment in the sustainable agriculture sector, contributing to the overall goal of climate-change mitigation.
- The unique selling proposition of Amfora lies in connecting traditional olive oil producers directly with consumers, thereby fostering a relationship between finance, food-and-drink, personal-growth, and technology while promoting fitness-and-exercise through a diet rich in olive oil.
