Role Supervising Content Creation and Strategy Development
**TripleTen Expands Organic Marketing Team with Head of Content Marketing Role**
TripleTen, a leading online tech bootcamp company, is seeking a Head of Content Marketing to join its team and lead the organic marketing strategy. With a strong foundation and distinct tone of voice evident on their Instagram, TripleTen has already proven its success in growing and scaling organic channels, especially on Instagram and YouTube.
Based on available information about TripleTen and typical responsibilities for a senior marketing role, the Head of Content Marketing will be responsible for developing a high-impact content strategy to drive awareness, generate leads, and fuel sales. This includes leading the creation of a content marketing strategy that supports brand awareness, lead generation, and student acquisition, aligned with TripleTen’s mission to provide accessible tech education.
The role will also involve managing production of marketing materials, such as blogs, social media posts, videos, email campaigns, and advertising content, designed to engage prospective students and promote the bootcamps. Additionally, the Head of Content Marketing will oversee marketing content creators, including copywriters, designers, and video producers, to ensure consistent, high-quality messaging.
Partnering with paid media teams, the Head of Content Marketing will craft content for advertising campaigns targeting multiple platforms (social, search, email). They will also track and analyze content performance metrics to optimize content ROI and improve engagement and conversion rates. Cross-functional collaboration with admissions, career services, and product teams will ensure content reflects evolving curriculum, success stories, and offers.
TripleTen offers intensive tech courses, interactive platforms, code reviews, and support from industry practitioners. The role requires 5+ years of experience in organic marketing, strategy, content, and analytics. A strong operations mindset is necessary to manage multiple channels and track performance effectively, and fluent English is required. A background in journalism and experience working in media/editorial teams is a plus.
The Head of Content Marketing will join a remote-first, full-time team with freedom and accountability, meaningful impact, a modern digital workspace, and the opportunity to collaborate with a smart, global team. TripleTen offers competitive salary and perks typical for senior marketing roles in edtech, with the opportunity to impact the growth of a mission-driven company focused on tech career development.
TripleTen provides resources such as a Website Content Guide, a guide on how to write better content, and a guide on the secret sauce for creating better content to support the Head of Content Marketing in their role. Over 5,000 students have chosen TripleTen, and hundreds more join each month.
For a precise job description and offer details, consulting TripleTen’s official careers page or contacting their HR directly is recommended. TripleTen's program graduates have secured jobs at top tech companies like Tesla, Spotify, PlayStation, Google, and Microsoft, demonstrating the quality of education and career support provided by the company.
The Head of Content Marketing at TripleTen, a tech bootcamp company, will be in charge of developing a content strategy that aligns with the mission of providing accessible tech education. This includes leading the creation of content on various platforms such as blogs, social media, videos, and email campaigns to engage prospective students, generate leads, and fuel sales.
In addition to managing content creation, the Head of Content Marketing will also oversee a team of content creators, ensuring consistent, high-quality messaging across all channels. Further responsibilities include crafting content for advertising campaigns, tracking content performance metrics, and collaborating with other teams to reflect current curriculum, success stories, and offers.
