Samsung's Business Experience Studio Launches in Singapore

Samsung's Business Experience Studio Launches in Singapore

In the ever-evolving digital landscape, Samsung continues to lead the way with its comprehensive suite of solutions designed to enhance digital experiences across various sectors.

Samsung Knox, a robust security platform, works in real-time to protect and defend connected devices against evolving digital threats. This platform forms the backbone of Samsung's offerings, ensuring the security and reliability of its solutions.

Samsung's portfolio extends beyond security, encompassing digital signage, automation, security, and display solutions tailored for industries such as hospitality, healthcare, retail, and education.

One of Samsung's key offerings is the Samsung Smart Signage Platform (SSSP), an integrated digital signage content management system. SSSP supports versatile media formats and interactive applications, making it a versatile tool for dynamic content delivery. It is widely used across industries, from customer engagement in retail to wayfinding and digital menus in hospitality, and real-time information in transportation hubs. The open-source nature of SSSP allows developers to create custom applications, enhancing adaptability.

Industry-specific applications of Samsung's signage solutions are numerous. In retail, Samsung's signage solutions deliver targeted advertisements and interactive displays to enhance customer engagement. For the hospitality sector, digital signage includes guest-oriented services such as wayfinding, digital menus, and internal communications to boost guest experience and operational efficiency. Healthcare and education sectors leverage Samsung's displays to improve communication, real-time information sharing, and interactive learning experiences, enhancing productivity and service quality.

Samsung's display technology is equally impressive. The company offers a wide variety of commercial displays, including modular microLED walls (The Wall), ultra-slim interactive displays (OM32DX), outdoor signage with Wi-Fi capabilities (OH55DX-S), and Pro TVs for custom content setups. These displays are designed to withstand harsh conditions for outdoor use and provide vivid, clear visuals to attract attention in environments like quick service restaurants, retail storefronts, and education facilities.

Samsung also supports harsh environmental solutions such as the OHF and OHN-D series, which are robust outdoor signage systems capable of delivering bright, creative messaging even under extreme conditions. For retail storefront windows, Samsung offers clear and reliable dual or single window displays.

In addition to digital signage, Samsung's ecosystem through platforms like Samsung LYNK Cloud enables cloud-based content management, analytics for marketing insights in hospitality, and centralized control over multiple displays, which can be seen as part of automation and operational security measures.

Samsung's solutions also extend to residential, commercial, and public spaces, with SmartThings Pro offering effective device management. The company also offers immersive guest experiences with customisable commercial displays, including The Wall, digital and LED signages, and commercial TVs.

Smart classrooms can be set up with managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets, and Knox suite of solutions. Samsung Visual eXperience Transformation (VXT) is a cloud-based digital signage solution for seamless content creation and management across all Samsung displays.

Command and Control Centres can be set up with Samsung's business solutions, high-resolution business displays, and a seamless video wall with narrow bezel measuring just 0.44 mm. Samsung Rugged devices are built for harsh outdoor environments with IP68 & MIL-STD-810H ratings, featuring push-to-talk (PTT) capabilities for uninterrupted communication.

Samsung and partner solutions aim to improve operational efficiencies and staff productivity in retail, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture, and other partner solutions. Workshops are conducted for local educators and students to introduce generative AI skills, including Galaxy AI features. Custom solutions are available for the hospitality and healthcare sectors to enhance end-customer experiences.

In summary, Samsung's solutions create engaging digital experiences customized to industry needs by combining robust hardware (outdoor and indoor displays), flexible content management (SSSP and LYNK Cloud), and automation capabilities for streamlined control across multiple locations in sectors such as hospitality, healthcare, retail, and education.

1. Samsung's comprehensive suite of solutions includes Samsung Knox, a cybersecurity platform designed to protect wearables, gadgets, smartphones, and other connected devices from digital threats.
2. Samsung's solutions encompass digital signage solutions, like the Samsung Smart Signage Platform (SSSP), which supports versatile media formats and interactive applications, and can be used for personal growth and education-and-self-development purposes.
3. In the realm of technology, Samsung offers a wide variety of commercial displays, including outdoor signage with Wi-Fi capabilities and content management platforms like Samsung LYNK Cloud, which facilitates data-and-cloud-computing for operational security measures.
4. Samsung's offerings extend beyond security, with solutions tailored for sectors such as education, where classroom setups can be created using Samsung's interactive displays, Galaxy Tablets, Knox solutions, and E-Boards, promoting learning and personal growth.

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