Top-Notch Company Culture Showcases: Insights from 29 Impressive Videos
Company culture videos are becoming an increasingly popular tool for businesses seeking to attract top talent. These videos offer a unique insight into a company's values, personality, and internal dynamics, setting them apart from traditional recruitment methods.
In a competitive job market, showcasing real employee experiences and perspectives is key. ZLinq Software Company, for example, posts videos on its careers site featuring various employees, including CEO Tatiana Finkelsteyn, discussing what makes the company special. Ellevation Education's culture video features an interview with their people operations manager, covering the company's growth, diversity, and culture in 65 seconds.
Authentic testimonials from employees provide credibility and help candidates understand the purpose and future aspirations of the organization. GitLab, a company that offers a DevSecOps platform, produced a "Get to Know GitLab" video that gives viewers a peek into its results-driven culture. Similarly, FirstBank's company culture video, titled "Where Culture Comes First," emphasizes treating customers like neighbors and engaging in community giving.
High-quality visuals that highlight the workplace environment are also essential. Notion, a digital workspace solution provider, includes the perspectives of employees from various teams in its "Life at Notion" video, showcasing the friendly and flexible environment the company cultivates. Samsara, a company focused on industrial IoT, features clips of various employees talking about why they joined Samsara and the positive impact of their work in its Culture & People video.
Career development opportunities and growth support are other crucial elements to include. Celonis, a company that offers AI-powered software solutions, features 10 employees from across its global footprint responding unscripted to the same question in its video, highlighting the company's commitment to growth. Vivid Seats, a ticket marketplace, positions itself as an employer of choice for software engineers in its recruitment video.
The tone of the video should be authentic and relatable, aiming to connect emotionally rather than feel like a formal advertisement. Fiverr's recruitment video, titled "Another Generic Recruitment Video," satirizes common recruitment video cliches, positioning Fiverr as a fun place to work.
Tailoring content for the platforms where the video will be shared and incorporating diverse team members reinforces inclusivity and relevance. Sojern's company culture video provides a fun and engaging overview of what it's like to be a Sojern employee, while KUBRA's video offers a glimpse into the nature of its culture, including the impact of its work and the friendly environment it cultivates.
Video is a compelling way to showcase a company's culture and reach wider audiences. In fact, some recruitment agencies have reported 800 percent more engagement with job ads featuring embedded video. Companies like Microsoft and PatientPoint offer Q&A panels and panel discussions on live videos, offering tips for prospective employees and showcasing employee stories.
In conclusion, a compelling culture video combines genuine storytelling, visual appeal, clear messaging about values and growth, and a professional yet engaging presentation to resonate with ideal candidates. Whether elaborate or simple, these videos present an accurate depiction of a company's people, perks, and work atmosphere, helping businesses stand out in the competitive job market.
- Company culture videos can help businesses showcase their unique values, internal dynamics, and commitment to growth, setting them apart from traditional recruitment methods.
- Authentic testimonials from employees, diverse team representation, and clear messaging about values and career development opportunities are essential elements in creating compelling culture videos.
- Firms such as Notion, Fiverr, and KUBRA showcase their work environment, employee experiences, and company culture through video content, reaching wider audiences and increasing engagement with potential job candidates.
