World ORS Day Marked with Tetra Pak's Expansion of Ready-to-Drink ORS Distribution
In a bid to promote smart, safe, and convenient hydration, especially during the monsoon season, the TSL Foundation has launched a month-long initiative in partnership with Tetra Pak and trusted brands like Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta). This campaign culminates on World ORS Day, July 29.
The 360-degree outreach effort includes on-ground distribution drives, informative radio segments, and engaging social media content. The focus of the initiative is on accessibility and awareness, emphasizing the value of ORS in maintaining health, especially during vulnerable seasons.
The Ready-To-Drink (RTD) ORS packs distributed as part of this drive meet World Health Organization (WHO) standards. They come pre-mixed in safe Tetra Pak cartons, ensuring accurate dosage, and remove the need for clean water or mixing. This makes it easier for people of all ages to stay hydrated, whether recovering from illness or in daily life.
This campaign underscores the importance of accessibility and safety in hydration solutions, which can help reduce dehydration-related health risks. By making ORS more convenient and ready to consume, it supports better health outcomes and preparedness, aligning with the global health message celebrated on World ORS Day.
The initiative aims to empower communities with the tools they need to care for their health, starting with something as fundamental as hydration. The simple but important message reinforced is that staying well-hydrated should be easy, safe, and part of everyday life.
Each of these brands is contributing to the shared goal of making hydration simple, safe, and inclusive. By promoting the use of RTD ORS, they are helping to reduce the burden of waterborne illnesses during the monsoon season and ensuring that everyone has access to a vital health habit.
[1] TSL Foundation press release, [date] [2] Tetra Pak press release, [date]
- The TSL Foundation's initiative, in collaboration with Tetra Pak and trusted brands like Halewood, Kenvue, and Alkem, is not only promoting the use of ORS packs for convenient and safe hydration but also emphasizing their importance in health-and-wellness and nutrition, especially during vulnerable seasons.
- As part of their commitment to education-and-self-development and personal-growth, these brands are working together to ensure accessibility to ORS solutions, fostering a healthier lifestyle and supporting better health outcomes, which aligns with the focus onsmart, safe, and convenient hydration, a message that resonates with the global health message celebrated on World ORS Day.
