WPP Collaborates with Epic Games to Advance Metaverse Services
In a groundbreaking move, Epic Games and WPP have joined forces to deliver a digital experience for brands in the metaverse. This strategic partnership aims to leverage Epic Games' expertise in immersive technologies and WPP's capabilities in branding and media to create innovative metaverse experiences for clients.
At the heart of this collaboration is the creation of a comprehensive **metaverse curriculum** tailored for various professional tracks. The curriculum is designed to educate and empower industry leaders and practitioners in navigating and capitalizing on the metaverse ecosystem.
The curriculum includes specialized tracks for executives, creative practitioners, and media experts and strategists. Executives will focus on strategic understanding of the metaverse, its business implications, and leadership in a rapidly evolving digital landscape. Creative practitioners will delve into creative production, immersive storytelling, and content creation within metaverse platforms. Media experts will concentrate on new media strategies, advertising, audience engagement, and measurement in spatial and virtual environments.
This structured approach reflects the partnership's goal to provide comprehensive education and actionable insights, enabling brands to effectively integrate into the metaverse with informed strategies and creative excellence.
While specific details about the full curriculum content and delivery format are yet to be disclosed, the involvement of senior WPP executives and former Epic Games publishing heads, as well as participation in leading industry forums such as Digital Hollywood 2025, suggest a robust program integrating technology, creativity, and marketing expertise.
The partnership between Epic Games and WPP is also aimed at upskilling thousands of WPP's creatives and technologists, preparing them for the challenges and opportunities presented by the metaverse. Matthew Henick, the vice president of metaverse development at Epic Games, described the partnership as one that aims to "accelerate the building of diverse social entertainment experiences that players across the world will love."
In conclusion, the Epic Games and WPP partnership is a strategic alliance to help brands harness the metaverse through bespoke digital experiences and a targeted metaverse curriculum. This initiative is expected to play a significant role in shaping the future of brand experiences in the rapidly evolving metaverse.
[1] Digital Hollywood 2025: https://www.digitalhollywood.com/ [2] Further information about the Epic Games and WPP partnership can be found on their respective official websites: - Epic Games: https://www.epicgames.com/ - WPP: https://www.wpp.com/
- The metaverse curriculum created through the partnership between Epic Games and WPP will provide learning opportunities focused on integrating artificial-intelligence, technology, and gadgets into education-and-self-development, with specializations in online-education for executives, creative practitioners, and media experts and strategists.
- The structured program, integral to the partnership, aims to equip WPP's creatives and technologists with the skills needed to thrive in the metaverse, leveraging the expertise of senior executives from both companies and attending industry forums like Digital Hollywood 2025.
- The collaboration between Epic Games and WPP seeks to foster a new era of learning, merging immersive technologies and creative excellence to empower professionals with the knowledge and skills required for success in the fast-growing landscape of online-education and the metaverse.
